Case studies

Case study: One

Case objective

The insurance brand experienced a 1,150% increase in average weekly sales when offering £50 cashback compared to offering no cashback. Click to sale conversion also increased by 77%.

Campaign results

The insurance brand experienced a 1,150% increase in average weekly sales when offering £50 cashback compared to offering no cashback. Click to sale conversion also increased by 77%.

Case study: Two

Case objective

A major fashion Retailer wanted to understand the impact of variable pricing – how differing cashback rates drove sales and incremental spend. To facilitate this Quidco undertook extensive testing – running variable pricing to a number of different user groups and measuring the response and spend.

Campaign results

Quidco was able to demonstrate that there was incremental revenue driven at increased cashback rates and that there was a tipping point where the additional cashback rate did not result in incremental traffic

Case study: Three

Case objective

A major satellite telecoms provider asked to understand the incrementality around cashback traffic. They wanted to understand exactly where cashback featured in the click path for successful sales of TV and broadband packages.

Campaign results

The satellite telecoms provider saw over 35% of cashback site sales coming from a single interaction click path, higher than any other traffic source.

The same telecoms provider also analysed the value of cashback customers versus other channels. Customers originating from cashback sites have the highest value in terms of products added to their packages, both at activation and after 6 months. Cashback customers were also less likely to have cancelled their service after 6 months compared to other channels.

High customer value in terms of products added to package (telecoms merchant)