What we do

Maple Syrup Media tailors solutions to fit your needs to ensure your business increases incremental sales, creates new revenue streams and learns more about its customers.

Increase and engage customers

Attracting new customers and engaging existing consumers is key to any successful business.

Our brands provide a number of solutions that enable our retail partners to achieve their customer objectives – be it new customer acquisition, increased engagement or reactivation.

In addition to driving directly attributable transactions we also work with retailers to deliver greater mobile traffic and app installs, drive more footfall into stores with a better understanding of the customer and enable FMCG brands to build direct relationships with consumers.

Advertising solutions include:

Brand listing

Advertise your brand offering a cashback reward to our members online, on mobile and in-store.

Ad placements

Promote awareness of your brand with onsite, email and mobile ad packages.

Product redemption

Utilise established digital platform to connect FMCG products with consumers with redemption in all leading grocery retailers in the UK


Drive footfall with in-store cashback rewards and increase revenue on a multichannel basis.

Learn more about your customers

In today’s global business economy, technology advances have made the competitive landscape much tougher. Our data management platform allows us to showcase relevant, personalised content to our customers that in turn generates incremental sales for our partners.

Gain an edge on your rivals with in-depth reporting that provides:

Data insights include:
Measurement of the uplift in purchases.
Average transaction volume.
Average transaction frequency.
Campaign ROI.


Understand your customers wider spend behaviour. Use performance data for campaign planning and offer personalisation. Benchmark your click conversion rates, average basket values and transaction frequency versus your competitors.

Custom audiences

Identify and target new customers currently shopping elsewhere. Encourage your customers to spend more and transact more frequently. Measure resulting uplifts and campaign ROAS.

Enrich data models

Enhance current customer data with additional data points from our platform including behavioural attributes and contextual information.

Additional strategic solutions

We offer range of turnkey solutions to extend your existing, or establish a new loyalty programme. We work with partners such as Gala Bingo, Trippa, Rewards4 Group and HMV providing services to complement their existing product portfolio.

White label

Integrate our cashback rewards platform with your business on your terms. Access the full range of products, services and offer content from both our UK and German sites to develop and improve your own loyalty platform.

Partner marketing

Use your existing database to develop new revenue streams and drive higher repeat purchases with co-marketing, cash-out and post-checkout partnerships and our refer-and-earn and buy-and-earn schemes.